Create Report
Overview
The Create Report module in Creative Reporting allows users to analyze creative performance across ads, copy variations,
headlines, landing pages, and campaigns.
This feature helps teams identify:
- Top-performing creatives
- High-spending ads
- Best converting creatives
- Low-performing assets
- CTR and ROAS trends
- Creative fatigue indicators
Creative reports combine visual asset previews with detailed KPI analysis for faster optimization decisions.
Accessing Create Report
Steps
1. Navigate to Creative Reporting
2. Click Create Report
The Creative Reporting builder opens.
Creative Reporting Interface
The report builder contains several configuration areas:
| Section | Description | | -------------- | ------------------------------- | | Group By | Defines creative grouping
level | | Date Range | Select reporting period | | Filters | Apply campaign/ad filters | | KPI Chips | Selected
performance metrics | | Creative Cards | Visual creative preview cards | | Metrics Table | Detailed KPI analysis table |
| View Switcher | Toggle report layouts |
Step 1: Select Group By
The Group By dropdown controls how creatives are categorized.
Available Grouping Options
| Group By | Description | | ------------ | ------------------------- | | Ad Name | Groups by advertisement | | Creative
| Groups by creative asset | | Copy | Groups by ad copy | | Headline | Groups by headlines | | Landing Page | Groups by
destination URL |
Step 2: Select Date Range
Choose the reporting period for analysis.
Quick Date Presets
Available presets may include:
- Today
- Last 7 Days
- Last 30 Days
- Last Week
- Last Month
- Last Year
- This Month
- This Year
Custom Date Selection
Users can also manually select:
- Start date
- End date
Step 3: Apply Filters
Filters help narrow creative analysis.
Available Filter Types
Examples include:
- Campaign name
- Ad set name
- Ad name
Step 4: Select Metrics
Metrics appear as KPI chips above the report.
Example Metrics
| Metric | Description | | -------------- | -------------------- | | Spend | Advertising spend | | Purchase Value |
Revenue generated | | CPA | Cost per acquisition | | ROAS | Return on ad spend | | CTR (all) | Click-through rate |
Adding Metrics
Steps
1. Click Add metric
2. Select additional KPIs
3. Metrics are added to:
- Creative cards
- KPI table
Removing Metrics
Click the X icon beside any KPI chip to remove it from the report.
Include Zero-Delivery Ads
Enable this option to display creatives with:
- No impressions
- No spend
- No delivery
Useful for:
- Troubleshooting inactive creatives
- Reviewing unpublished ads
- Identifying delivery issues
Creative Cards Section
Creative cards provide a visual summary of each asset.
Each card may display:
- Creative preview image/video
- Ad name
- Spend
- Purchase value
- CPA
- ROAS
- CTR
Creative Performance Insights
Creative cards help identify:
- High ROAS creatives
- Expensive low-converting ads
- Strong CTR assets
- Poor engagement creatives
KPI Heatmap Table
The Creative Metrics Overview table displays detailed performance data.
Table Features
| Feature | Description | | ----------------------- | --------------------------------- | | Heatmap Colors | Visual KPI
performance indicators | | Sorting | Sort by any metric | | Pagination | Browse additional rows | | Multi-Metric
Comparison | Compare creatives side-by-side |
Heatmap Colors
The system uses color intensity for quick performance evaluation.
Green Metrics
Indicate stronger performance.
Examples:
- High ROAS
- High Revenue
- High Purchase Volume
Red Metrics
Indicate weaker performance.
Examples:
- High CPM
- High CPC
- Low CTR
KPI Columns
Common columns include:
| KPI | Description | | --------------- | ----------------------------- | | Spend | Total spend | | ROAS | Return on ad
spend | | Revenue | Revenue generated | | CTR (all) | Click-through rate | | CPC | Cost per click | | CPM | Cost per
thousand impressions | | AOV | Average order value | | Click to ATC | Click-to-add-to-cart rate | | ATC to Purchase |
Add-to-cart conversion rate | | Purchases | Total purchases |
Selecting Rows
The checkboxes displayed at the top of the KPI table control which metrics appear on the creative cards above.
Steps
1. Locate the metric headers in the KPI table
2. Check the box above the desired metric
3. The selected metric is automatically added to the creative cards section
Example
Selecting:
- ROAS
- Revenue
- CTR (all)
Will display those metrics directly on each creative card for quick performance comparison.
Removing Metrics from Cards
To remove a metric from the creative cards:
1. Uncheck the metric checkbox
2. The metric is removed from the card view automatically
Switching Report Views
The top-right view switcher changes report layout styles.
Available Views
| View | Description | | -------------- | -------------------------- | | Grid View | Card-based creative layout | |
Table View | Structured KPI table | | Analytics View | Focused metric analysis |
Saving Reports
After configuring the report:
1. Click Save
2. Enter report details if prompted
3. Save the creative report
The report becomes available in:
- Creative Reporting → View Report
Common Use Cases
Top Creative Analysis
Identify creatives with:
- Highest ROAS
- Highest revenue
- Lowest CPA
Creative Fatigue Monitoring
Detect declining performance through:
- Falling CTR
- Rising CPC
- Reduced ROAS
Landing Page Testing
Group by Landing Page to compare:
- Conversion rates
- Revenue performance
- Engagement metrics
Copy Testing
Group by Copy to analyze:
- Best-performing messaging
- Engagement improvements
- Purchase efficiency
Headline Performance
Analyze headline effectiveness using:
- CTR
- CPC
- Purchase Value
Best Practices
- Use shorter date ranges for fatigue analysis
- Compare ROAS against spend together
- Monitor CTR and CPC simultaneously
- Use filters for campaign-level analysis
- Group by Copy for messaging optimization
- Group by Creative for asset optimization
Troubleshooting
Missing Creative Data
Verify:
- Date range selection
- Campaign delivery
- Filter configuration
Metrics Not Updating
Check:
- Selected KPIs
- Active filters
- Data availability
Empty Report Results
Possible causes:
- No delivery during selected range
- Incorrect filters
- Unsupported creative grouping
Slow Loading Reports
Large date ranges and multiple KPIs may increase loading time.
Recommendations:
- Reduce date range
- Remove unused metrics
- Apply campaign filters
Related Articles
- View Creative Reports
- Create Custom Metrics
- Manage Goals